Gift and Loyalty Cards

Gift Card Programs

Consumer demand for gift cards is skyrocketing because they are the perfect gift for that someone who's hard to buy for, and retailers couldn't be happier meeting that demand. Gift cards are expanding beyond the retail market to many non-traditional markets because the benefits are universal. They used to create a point of differentiation for the merchant and now they are a competitive necessity. Merchants love gift cards for many good reasons. Here are a few:

  • Research shows that many consumers spend almost twice the face value of a gift card.
  • Gift card recipients tend to purchase more regular priced, high-margin items.
  • When displayed at your checkout, gift cards become an impulse purchase item.
  • Gift cards tend to decrease the amount of returned merchandise.
  • Gift and promotional cards can increase sales during quiet selling periods.
  • Gift card sales create a reservoir of funds for the merchant.
  • It is estimated that approximately one-tenth of gift card sales go unredeemed.

The common denominator of each and every gift card benefit is increased sales and profitability. It is obvious why gift cards are exploding into the payment industry.

Promotional Card Programs

Merchants who are great merchandisers use a promotional gift card as the key component of their marketing initiative. You see it everywhere and it works. If you have a customer who is contemplating their purchase, a promotional incentive is an effective method of closing the sale. The customer receives value with the promotional card and the merchant receives the sale in addition to the incremental sale when the card is redeemed. When the incentive benefits both the customer and the merchant it's a win-win scenario that you should not overlook.

Examples of promotional card programs:

  • Spend $100 the first week of November and get a $20 gift card.
  • The first fifty customers in our store this Saturday get a $10 gift card.
  • Finance any item over $1000 and you'll receive a $100 gift card.
  • Bring this gift card into our store January 30 and find out if it's worth $5, $50, or $500!
  • Buy any of our regular-priced suits during April and get a $100 gift card.

> View our Customized Programs